Primary research/self-generated research
What are some examples? Interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels, participation in internet forums (self-generated e.g., own video, audio or photographic records of events).
1. Define primary research
Primary research is research you find first hand and is original.
2. What did you do?
My primary research was going in search of people that related to my documentary.
3. List examples from your project.
The way I did this was emailing students/ teachers.
Attending LGBT meetings.
Coming up with a list of questions for the interviewees to answer.
Secondary research
What are some examples? Books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures, government statistics.
1. Define secondary research
Secondary research is research that already exists and is used to gather data for your project.
2. What did you do?
My secondary research was researching about homosexuality and observing the ways - if they did so- came out.
3. List examples from your project.
Searching the internet at young children that came out
Researching the pros and cons of coming out at a young age
Watched existing 3 minute wonders to see how they were constructed.
Formed a list of questions suitable for my documentary
Quantitative research
What are some examples? Programme ratings, readership circulation figures, hits on a website, box office figures, sales of CDs and DVDs.
1. Define quantitative research
Quantitative research is a logical and more exact research which involves precise statistics from the audience.
2. What did you do?
For my tv advert untit we asked for opinions on our advert, whether they liked it or not and reasons why? We collected the feedback by using Survey monkey – an online website that creates free, customizable surveys- for our finished advert, we gathered feedback that was helpful and received comments that ‘the whole rebranding idea’ was good, that the ‘advertising style fits and sells the product well’ and that it ‘showed imagination.’ The majority of our responses knew what the advert was selling and who it was aimed to, we did receive some negative feedback; saying that ‘the idea/narrative could have been clearer and more detail and thought could have gone into the mise-en-scene’ also, ‘it was quite slow and dull’ some of the negative feedback was focused on the ‘lighting’, ‘editing’ or ‘how are time was used.’ All in all, the majority of the responses liked the advert.
3. List examples from your project.
Statistics on my questions, by looking at my questions you can see that two of them would give you numerical data. For example, '“Do people treat you different, if so how?”
Qualitative research
What are some examples? Film reviews, game reviews, fanzine websites, attitudes to media products, responses to news coverage, responses to advertising campaigns, discussion.
1. Define qualitative research
Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings.
2. What did you do?
I researched why people agreed/ disagreed with teenagers coming out at a young age.
3. List examples from your project.
I searched the internet to find reasons why people were against coming out
Conducted interviews to find out also.
By looking at my questions, most of them would result in opinion answers such as, 'What was it like for you before you came out?”
Data gathering agencies
What are some examples? Broadcasters’ Audience Research Board (BARB), Radio Joint Audience Research Ltd (RAJAR).
1. Explain what the BARB does.
BARB research and publish TV viewing figures.
2. Search for either 'media research agencies' or 'data gathering agencies' and you will find a range of good examples.
IPSOS, a marketing company that explore marketing trends for the public.
Purposes of research:
Audience and Market research
What are some examples? Audience data, audience profiling, demographics, geodemographics, consumer behaviour, consumer attitudes, audience awareness; product market, competition, competitor analysis, advertising placement, advertising effects
1. What did you do?
I researched current lesbian and bisexual students and also watched a couple of 3 minute wonders to make sure my proposed ideas would fit with the current audience for both 3 minute wonders and also current teenagers who haven't came to terms with their sexuality.
2. Explain the audience research from your project.
I conducted some secondary research into my documentary by watching YouTube videos about teenagers coming out and also previously watched a film about a family's reaction to their son coming out called, 'Bridegroom.'
Production research
What are some examples? Content, viability, placement media, finance, costs, technological resources, personnel, locations.
1. What did you do?
I used a video camera, a tripod and a memory card to film my documentary. Location wise, i filmed in W16 and also the corridor, to show that the interviewee is an everyday teenager attending college.
I gathered talent releases that show the talents agree with being on camera.
What are some examples? Interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels, participation in internet forums (self-generated e.g., own video, audio or photographic records of events).
1. Define primary research
Primary research is research you find first hand and is original.
2. What did you do?
My primary research was going in search of people that related to my documentary.
3. List examples from your project.
The way I did this was emailing students/ teachers.
Attending LGBT meetings.
Coming up with a list of questions for the interviewees to answer.
Secondary research
What are some examples? Books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures, government statistics.
1. Define secondary research
Secondary research is research that already exists and is used to gather data for your project.
2. What did you do?
My secondary research was researching about homosexuality and observing the ways - if they did so- came out.
3. List examples from your project.
Searching the internet at young children that came out
Researching the pros and cons of coming out at a young age
Watched existing 3 minute wonders to see how they were constructed.
Formed a list of questions suitable for my documentary
“What was it like for you before you came
out?”
“How did it feel to come out to everybody?”
“What’s it like now that you’re out of the
closet?”
“Who did you struggle the most with telling?”
“Do people treat you different, if so how?”
“Would you encourage others to come out of
the closet?”
Quantitative research
What are some examples? Programme ratings, readership circulation figures, hits on a website, box office figures, sales of CDs and DVDs.
1. Define quantitative research
Quantitative research is a logical and more exact research which involves precise statistics from the audience.
2. What did you do?
For my tv advert untit we asked for opinions on our advert, whether they liked it or not and reasons why? We collected the feedback by using Survey monkey – an online website that creates free, customizable surveys- for our finished advert, we gathered feedback that was helpful and received comments that ‘the whole rebranding idea’ was good, that the ‘advertising style fits and sells the product well’ and that it ‘showed imagination.’ The majority of our responses knew what the advert was selling and who it was aimed to, we did receive some negative feedback; saying that ‘the idea/narrative could have been clearer and more detail and thought could have gone into the mise-en-scene’ also, ‘it was quite slow and dull’ some of the negative feedback was focused on the ‘lighting’, ‘editing’ or ‘how are time was used.’ All in all, the majority of the responses liked the advert.
3. List examples from your project.
Statistics on my questions, by looking at my questions you can see that two of them would give you numerical data. For example, '“Do people treat you different, if so how?”
“Would you encourage others to come out of the closet?'
Qualitative research
What are some examples? Film reviews, game reviews, fanzine websites, attitudes to media products, responses to news coverage, responses to advertising campaigns, discussion.
1. Define qualitative research
Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings.
2. What did you do?
I researched why people agreed/ disagreed with teenagers coming out at a young age.
3. List examples from your project.
I searched the internet to find reasons why people were against coming out
Conducted interviews to find out also.
By looking at my questions, most of them would result in opinion answers such as, 'What was it like for you before you came out?”
“How did it feel to come out to everybody?”
“What’s it like now that you’re out of the closet?”
“Who did you struggle the most with telling?'
Data gathering agencies
What are some examples? Broadcasters’ Audience Research Board (BARB), Radio Joint Audience Research Ltd (RAJAR).
1. Explain what the BARB does.
BARB research and publish TV viewing figures.
2. Search for either 'media research agencies' or 'data gathering agencies' and you will find a range of good examples.
IPSOS, a marketing company that explore marketing trends for the public.
Purposes of research:
Audience and Market research
What are some examples? Audience data, audience profiling, demographics, geodemographics, consumer behaviour, consumer attitudes, audience awareness; product market, competition, competitor analysis, advertising placement, advertising effects
1. What did you do?
I researched current lesbian and bisexual students and also watched a couple of 3 minute wonders to make sure my proposed ideas would fit with the current audience for both 3 minute wonders and also current teenagers who haven't came to terms with their sexuality.
2. Explain the audience research from your project.
I conducted some secondary research into my documentary by watching YouTube videos about teenagers coming out and also previously watched a film about a family's reaction to their son coming out called, 'Bridegroom.'
Production research
What are some examples? Content, viability, placement media, finance, costs, technological resources, personnel, locations.
1. What did you do?
I used a video camera, a tripod and a memory card to film my documentary. Location wise, i filmed in W16 and also the corridor, to show that the interviewee is an everyday teenager attending college.
I gathered talent releases that show the talents agree with being on camera.
Hi Charlie
ReplyDeleteYou have shown that you understand the types of research and said where you have used them yourself but your definitions lack detail and well-presented examples.
Please extend this by going further into the definitions, using more visuals and giving well though-out examples.
Josh