Advert Research

Form:

Animated TV Descriptors:

• ·         John Lewis: http://www.youtube.com/watch?v=XqWig2WARb0
• ·         British Gas: http://www.youtube.com/watch?v=_WH6PY6aOrE

Documentary/ Factual Descriptors:

• ·         British Airways: http://www.youtube.com/watch?v=X1M0pbxNUF8
• ·         Yellow Pages: http://www.youtube.com/watch?v=vSmUEuO3csI

Talking Head Descriptors:

• ·         Teacher Training Agency: http://www.youtube.com/watch?v=rubRsK3aDCQ
• ·         Orange Mobile: http://www.youtube.com/watch?v=j6PB81gcJ1Q

Stand-alone Descriptors:

• ·         Cancer Research: http://www.youtube.com/watch?v=JH9n0DLgjxQ
• ·         BT: http://www.youtube.com/watch?v=P_tGduIg-S0

Series Descriptors:

• ·         Old Spice: http://www.youtube.com/watch?v=owGykVbfgUE
• ·         IKEA: http://www.youtube.com/watch?v=qvZUEDEZQBI

Realist Narrative Descriptors:

• ·         Pepsi: http://www.youtube.com/watch?v=IEo-7B22xHw
• ·         Sure: http://www.youtube.com/watch?v=8VjHfKPmpRA

Anti-realist Narrative Descriptors:

• ·         LYNX: http://www.youtube.com/watch?v=S-uVc13oDBI
• ·         The Natural Confectionary: http://www.youtube.com/watch?v=mlIL_vIjXOQ

Style:

Humour:

• ·         Three: https://www.youtube.com/watch?v=Ekr05T9Iaio
• ·         Haribo: https://www.youtube.com/watch?v=9scm3NCIH_E

Surreal

• ·         Cadbury’s: https://www.youtube.com/watch?v=hEJPLjhrsD8
• ·         Ben and Jerry’s: https://www.youtube.com/watch?v=gf5z6DUYWU8

Shocking/Dramatic: