Monday, 8 December 2014
Prezi
History Of Unilever:
Late in the 19th century, suring the industrial revolution, there came a butter shortage and it had began to be imported from the Netherlands. This started up a competition between two rival companies The Jurgens and Van Der Berghs, they came to realize that production and shelf life was key.
They soon turned to margarine. WHich was developed in France in 169 by the orders of Napoleon, it's initial idea was to be a longer lasting butter to help the soldiers in war. At first it didn't taste so good; the rivalry however increased development and soon technology such as refrigeration was created. The two companies merged into Margarine Uni.
Soon came William Lever, he found that instead of selling bulks of soap, he could cut them into smaller pieces and package them; therefore creating a way for consumers to use also, it appeared more affordable and helped poverty stricken lower classes.
With his great wealth Lever built Port Sunlight, where his employees could live comfortably. He also found a way to pay them properly, reduced hour, treated employees fairly and which in return boosted productivity. William created penison schemes, sickness benefits and work canteens for his employees amongst other things.
In the 1920's the two companies, Margerine Uni and William Lever merged together to become Unilever. It has been over 8 decades since this happened and their products are still globally
popular.
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